Strategy and Management

Our sustainability management

The world is facing a number of major challenges – among the greatest of these is global population growth and the associated exacerbation of other important factors: sufficient food, access to health care, and environmental and climate protection. These global issues are at the focus of our revised sustainability strategy.
For Bayer, a corporate management strategy oriented to values and sustainability is the key to lasting success. Our business and sustainability strategies help US to manage the company responsibly and strengthen its competitiveness over the long term. Sustainable development forms an integral part of our corporate policy, which is geared toward long-term success and high-quality solutions. Our vision is to achieve sustainability in everything we do.

In line with external trends and expectations

Bayer views itself as a member of society – both globally and locally in all the regions and countries in which we operate. Companies such as Bayer can play a decisive role in assuming responsibility and developing solutions. Responsible actions of companies are scrutinized and their license to operate debated. All stakeholder groups – be they analysts, investors, employees, customers, politicians or regulatory authorities – increasingly expect sustainability concepts and performance. We focus on balancing commercial success based on sound business models with the needs of our employees and of society at large. This means that we take external trends and expectations into account in our strategies and activities. This also necessitates a high level of transparency, which increasingly demands the recording of non-financial, quantitative indicators.
The Bayer sustainability concept
  1. The basis of our strategy comprises our products and innovations, which create value for our business and society.
  2. Our everyday business practices in dealings with our suppliers, employees and customers are aligned to sustainability. Core areas include compliance, product stewardship, a responsible human resources policy and sustainable supplier management.
  3. In addition, with our foundations and voluntary social activities we assume targeted corporate social responsibility. The focus is on issues of particular social relevance with a clear link to Bayer.

Development of sustainability

Responsible Care has long been a central objective of our business policy. This was reflected in our program “Bayer: research for a clean environment” in the 1970s and 1980s, and is now expressed in our commitment to the Responsible Care initiative and in the agreements we reached with the workforce to safeguard employment. We published our first Environment and Social Report in 1976 and our first international Environmental Protection Report in 1992. In 2000, we were among the founding members of the UN Global Compact.
This basic understanding is also integral to our company values and principles, which include the sustainability of our actions, respect for people and nature, and a passion for our employees, business partners, stockholders and society at large. Other values anchored in our mission statement “Bayer: Science For A Better Life” are a will to succeed and integrity, openness and honesty.

Objectives of our sustainability strategy – sustainability is business-oriented

Sustainability at its core means the ability to thrive in the future. It is an elementary component of our business strategy. On the one hand, sustainability trends open up new market opportunities that support our competitiveness and safeguard earnings in the long term. On the other hand, we want our business activities to benefit customers and society at large – economically, ecologically and socially. Innovation plays a dual role in this context:

creating new solutions to master global challenges

integrating sustainability requirements into innovation management

Despite the economic crisis, therefore, Bayer has further increased its research and development budget.
In addition to this business focus, we are also active in social areas that are of strategic importance to us. This commitment includes a number of projects from our Climate Program (such as the Bayer Climate Award), our efforts to tackle neglected deseases such as Chagas disease, and our partnership for youth and environment with UNEP.

Portfolio and business strategies

Major global trends have a very significant impact on our company in terms of safeguarding our future viability. Such trends include global population growth, rising life expectancy, climate change and water scarcity. These trends are creating challenges that we must address and overcome. We therefore integrate them into our strategies. We also include in our deliberations issues covered by the United Nations Millennium Development Goals such as poverty, nutrition and health care. At the same time, these challenges provide US with business opportunities. To systematically take account of trends – as well as internal and external factors – we have incorporated a materiality analysis system into our strategy process.
Further development of our sustainability strategy
Materiality analysis used for the Sustainability Program: trends and challenges were analyzed with respect to their relevance for Bayer with the aid of internal and external tools, and above all through the involvement of stakeholders. The further development of our sustainability strategy is based on this. It was adopted by the Community Board for Sustainable Development and the Group Management Board. The Sustainability Program currently comprises eight so-called lighthouse projects that illustrate the focus of our strategy particularly clearly.

Sustainability Program

In accordance with this further development of our sustainability strategy, we have drawn up a Sustainability Program. This program currently comprises eight so-called lighthouse projects that illustrate the focus of our strategy particularly clearly.
  1. Global access to health care: Bayer HealthCare’s goal is to develop innovative pharmaceuticals, diagnostic options and medical equipment that benefit patients worldwide and improve their quality of life. We contribute these solutions to alliances to help provide health care worldwide link.
  2. Nutrition for a growing world population: as an innovation leader, Bayer CropScience provides farmers with modern crop protection options and new solutions based on plant breeding and biotechnology to safeguard and increase harvest yields. We contribute this expertise to partnerships involving all players in the value chain that are aimed at achieving greater amounts of high-quality food link.
  3. Solutions for climate protection and resource use: Bayer MaterialScience develops innovative materials and processes to increase energy efficiency. This includes the company’s own production activities, as well as products for sustainable buildings, lighter-weight cars and efficient wind turbines link.
Bayer Sustainability Program

Organization and steering

The Bayer Community Board for Sustainable Development (CB SD) is responsible for steering our sustainability strategy across the Bayer Group. Headed by the member of the Board of Management responsible for Innovation, Technology and Environment, this body each year defines goals, adopts corresponding Group directives and monitors the implementation of the measures involved. Further members include one management board member from each of the subgroups, the managing directors/executive board chairmen of the Bayer service companies, and the heads of six Corporate Development departments.
The CB SD is supported by a further sustainability body, the Bayer Community Council for Sustainable Development (CC SD). Here, the sustainability officers from the subgroups and service companies steer the implementation of our strategy under the leadership of the Head of Environment & Sustainability. This necessitates close coordination with further Bayer Group bodies such as the Bayer Community Council for Health, Safety, Environment & Quality (CC HSEQ), the Bayer Community Council for Innovation, the Bayer Community Council for Industrial Operations and the Bayer Community Council for Politics. The global organization is rounded off by committees at subgroup and regional level. Group-wide cooperation is governed by our Sustainable Development Policy.
Bayer Community Board for Sustainable Development (CB SD)

Integration of sustainability at Bayer

Our commitment to uphold the 10 principles of the UN Global Compact and the Responsible Care initiative of the chemical industry underlines our adherence to sustainability. These internationally acknowledged sustainability principles and our mission statement "Bayer: Science For A Better Life" give all organizational units and employees a clear orientation framework. The principle of sustainability is therefore also enshrined in our internal Group regulations such as the Bayer Sustainable Development Policy, our position on human rights and labor conditions and our Corporate Compliance Policy.
On this basis we develop Group-wide directives covering issues such as HSEQ audits, donations and process and plant safety designed to ensure that our sustainability strategy is consistently implemented in all parts of the company and along the entire value chain.
The implementation of the directives is definitively supported by efficient management systems in all subgroups and service companies:
Steering of sustainability at Bayer

HSEQ (health, safety, environment and quality)

To ensure uniformly high health, safety, environment and quality standards, Bayer has established HSEQ management systems that are aligned to acknowledged international standards link. In addition, the subgroups enact systems and rules that address their product-specific requirements.
By continuously updating and expanding HSEQ directives and through internal audits, each organizational unit ensures that its management systems meet the current requirements. The Bayer Group also regularly conducts internal observer audits of the subgroup audit processes.

Compliance

We continuously develop our Corporate Compliance Program further and support its implementation with various internal Group initiatives. To anchor the theme of compliance more strongly in the leadership organization, we have made it a target attainment criterion in the annual performance appraisal of Group Leadership Circle (GLC) members. As such, it is relevant to the variable compensation component of each GLC member link.

Sustainable procurement management

The policy guideline of the Group-wide Procurement Community also clearly supports the principles of the UN Global Compact, our values and leadership principles, and Bayer’s position on human rights and labor conditions.
Bayer has combined all of its fundamental sustainability standards and requirements for its suppliers in a Supplier Code of Conduct (SCoC). The code is accessible on the Internet and published as a brochure in seven languages, and has been implemented on a step-by-step basis since December 2009. Implementation of the code is steered by the Procurement organization.
The code of conduct comprises the areas of ethics, employee relations, management systems, and health, safety, environment and quality (HSEQ). It covers, for example, the prohibition of corruption and child labor, the observation of human rights, the assurance of product and workplace safety and health protection, and the responsible use of natural resources.
Prior to the publication of the code, strategic purchasers around the Group were acquainted with its contents and with the supplier selection and evaluation procedure in a web-based training course based on specific examples. So far, more than 1,100 employees from 37 countries – or nearly 100 percent of the relevant purchaser group – have participated in the training course, which consists of three modules.
Our procedure for selecting and evaluating suppliers specifies in detail the four-step method for implementing the code of conduct. In the first step, our purchasers notify suppliers of the new code. After that, the risks existing in the supplier country are determined using a special Bayer Country Sustainability Risk Index. The third step is the assessment of performance: our purchasers evaluate the individual suppliers’ specific sustainability achievements and risks using a questionnaire.
By the end of 2009, 116 suppliers had been evaluated according to this new procedure in a globally coordinated manner. In 2010, we plan to assess more than 150 further suppliers. Additional suppliers are evaluated through country- and subgroup-specific projects.
The fourth step involves the use of the results of the questionnaire to determine whether respective suppliers meet Bayer’s requirements or whether it is necessary to work with them to develop them further and establish goals. Bayer undertakes to maintain close and productive cooperation with its suppliers. However, if all efforts to develop a certain supplier fail and the plan of action cannot be implemented within the agreed timeframe, a termination of the contractual relationship is considered. In addition, our Quick Check Tool for New Suppliers – a first-time evaluation of new suppliers – is available for those who have not yet worked together with Bayer.
To introduce the supplier code, information events and workshops have already been held for our suppliers in Germany and Spain and at sites in China and India.

Risk management

The steering of opportunities and risks is an integral part of the Group-wide management system link. In addition, the subgroups enact systems and standards that address their specific requirements.

The Bayer Sustainability Check

We want our products to satisfy economic, ecological and social criteria. We therefore worked together with z_punkt, a renowned trend research institute, to design and develop a tool with which individual products and product groups are analyzed in detail with respect to sustainability aspects: the Bayer Sustainability Check (formerly Sustainability Value Balance). The methods of the tool were certified by the internationally recognized Wuppertal Institute of Climate, Environment and Energy.
The tool enables Bayer to systematically evaluate its product portfolio and align it to societal megatrends such as population growth or climate change. The Bayer Sustainability Check compares the positive contributions our products make to sustainability effects during their development, manufacture, marketing, use and disposal with potential negative effects.
In 2009, we successfully used three pilot projects to test applicability in all three subgroups. For example, Bayer MaterialScience analyzed polyurethane insulation panels. The main sustainability effect here comes from energy savings achieved during their use. The check shows that our products also favorably impact other socio-economic sustainability parameters. There were equally surprising positive results when we analyzed an innovative cereal herbicide at Bayer CropScience. The deployment of our herbicide enables a productivity gain in the region of one million metric tons of additional cereal.
We plan to roll out the tool this year. To this end, we will use the Sustainability Check to evaluate six further products or product groups. Through increased transparency and elevated awareness, we want to further raise the contribution to sustainability of our products and processes with the aid of the check.

Objectives

Sustainable development objectives are an integral part of our management process. With our 2006+ program of objectives, we have set ourselves ambitious goals in the areas of innovation, product stewardship, excellence in corporate management, social responsibility and responsibility for the environment. The program was expanded at the end of 2007 to include the Bayer Climate Program goals.
This program of objectives comprises all sustainability-relevant goals and measures throughout the Bayer Group, the subgroups and the service companies through the end of 2010. The implementation of these measures is regularly monitored by the management and executive boards of the individual subgroups and service companies, and by our sd committees. The table shows the 10 most important targets from this extensive catalogue; the status of all these targets can be found here.
A progress report on our program of objectives 2006+ will be contained in our Sustainable Development Report 2010. We will also set and publish new, focused Bayer Group objectives. In this connection, we aim to define measurement parameters that quantify if possible not just our input, but also the output and effects of our activities. After all, we are convinced that measurability and transparency are becoming increasingly important.

Key sustainability targets of the Bayer Group through 2010 (unless stated otherwise):

Target achievement by 2009

Cancer therapy

Expansion of the scope of application for the cancer drug Nexavar® to include the indications liver, lung and breast cancer

Therapeutic proteins

Development of patient-specific medicines by 2015 through the expression of therapeutic proteins from tobacco plants (plant-made pharmaceuticals) link

Occupational safety

Reduction in the incidence of industrial injuries with lost working days to less than two per million hours worked link

Climate protection

Restriction of global greenhouse gas emissions (metric tons of CO2 equivalents) to the 2007 level through 2020 despite an increase in production link

Energy-efficient production process

Optimization of a production process for monomer diisocyanate with the goal of reducing energy consumption by about 15 percent

Emissions into air

Reduction in VOC (volatile organic compounds) emissions by 30 percent per metric ton of sales product link

Protection of the ozone layer

Adherence to a maximum threshold of less than 20 metric tons of ODS (ozone-depleting substances) emissions per year (CFC 11 equivalents) link

Emissions into water

Reduction in the discharge of TOC (total organic carbon) and nitrogen into receiving waters by 10 percent per metric ton of sales product link

Waste

Reduction in the volume of waste requiring special supervision (hazardous waste) to less than 2.5 percent per metric ton of sales product link

The full program of objectives 2006+ including the status of implementation and the degree of achievement in 2009 can be found here.
http://www.sustainability2009.bayer.com/en/sustainability-management.aspx

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